Will Brunt – Pork Industry Forum

Will Brunt

North Carolina

Biography

Will Brunt is the chief innovation and marketing officer for Villari Food Group, based out of
Wilmington, North Carolina. In this role, he develops and implements strategic initiatives that align with business objectives in innovation, sales and marketing. He notably established a robust three-year pipeline of innovative products, delivering 5% annual growth and maintaining a competitive product portfolio.

Will has spent more than half of his 32-year marketing and advertising career with animal protein, emphasizing pork, specifically Boar’s Head, Smithfield Foods and Villari Food Group, while also building cross-functional teams and creating a growth-oriented culture of accountability and partnership. Other brands throughout his career include Sara Lee, Tabasco, Rolling Rock, Ventura Foods and International Delight.

Lastly, Will was active in the National Pork Board’s two-year marketing advisory group, which served as a crucial feedback loop for the development of the Taste What Pork Can Do® consumer brand campaign, launched in May 2025.

Nominating Committee Comments

Coming soon.